I've worked with a team on the Alex/Fisher partnership since 2012 on may levels from Designer to Art / Associate Creative Direction, both on set and overseeing execution. Over the years we evolved the sponsorship from Alex simply endorsing the product as an ingredient to becoming the voice if the Fisher recipe business. There are many elements from this campaign from digital ads to videos to print. What you see here are a few layouts from a Food Network Magazine insert where I had Alex notate her recipes to add inside tips and twists and encourage consumers to make their own rules. This theme of really allowing Alex to 'speak' through the creative has become the cornerstone of this large ongoing campaign.
These print ads that were featured in Food Network Magazine. I worked on these from an Art Direction level both in the photography and in the design. These continue the angle of allowing Alex's personality and voice to come through in a big way.